01
Why is profit up or down?
Separate changes in demand, advertising, conversion, price, supply, and mix.
Amazon profit intelligence, built for operators
See what changed.
Know what to do next.
We track profit, not just sales. Selluma connects the signals across your Amazon business so you can understand what moved, why it moved, and where to act.
Built by a 7-figure seller for 7-figure sellers.
Business overview
What changed this week?
May 5 – May 11 vs Apr 28 – May 4
Sales
$48,420
▲ 6.8%
Profit
$9,840
▼ 11.4%
TACOS
14.2%
▲ 2.1 pts
Ad Spend
$6,876
▲ 18.7%
What drove the profit change?
What changed?
Ad spend+18.7%
PPC CVR-9.3%
Sessions+4.1%
ASP-2.8%
Dig Deeper
ProductsKeywordsCampaignsMarket ShareSupply
1 Start with the big picture
2 See what drove profit
3 Drill into the root cause
Answer the questions that drive your profit.
Stop bouncing between reports. Selluma turns disconnected Amazon data into a clear chain from change to cause to action.
02
Which SKUs are responsible?
Move from the account-level change to the products creating it.
03
Did more PPC actually make me more money?
Connect ad investment to total sales, organic lift, and incremental profit.
04
Did my listing or price change work?
See how tests affected CTR, CVR, sessions, units, and profit.
05
Am I gaining or losing market share?
Compare your purchase share and conversion against the market.
06
Is supply quietly costing me sales?
Spot out-of-stock periods, delayed delivery promises, and availability issues.
The TACOS Fallacy
Increasing TACOS doesn't mean lower profit. Low TACOS can hide lost profit.
Profit is the goal.
TACOS is just one input. Incremental ROAS is the north star.
Built by a 7-figure seller for 7-figure sellers.
Selluma is being built around the questions Amazon operators actually need answered. It turns the manual workflow of pulling reports, comparing periods, tracing anomalies, and deciding what to investigate next into one connected view.
See the big picture. Find the driver. Uncover the root cause. Take the next action.